Marketing Analysis

MCTEL's DMC's superior analysis features allow Operators to have a precise knowledge of their subscriber's handsets base, invaluable information before the launch of any new service.

This accuracy relies on an up-to-date handset database of more than 4,500 terminals which stores their detailed characteristics. MCTEL's DMC builds graphics and tables detailing the precise capabilities of the subscribers' database.

The information gathered through the MCTEL's DMC can be used to send targeted marketing SMS campaigns.

Examples of information analyzed:

• Brand and model analysis
• GPRS, WAP, MMS support
• Multimedia Features
• Java Support

Use

The analysis is done from CDRs including at least both IMEI and MSISDN. The results can be used for:

• Having a precise quantification of the handsets able to use a new service
• Identifying incompatible handsets.
• Sending target SMS or mail to offer a promotional offer to upgrade.