Marketing Analysis
- A complete view of subscribers' handset capabilities
- More than 3,500 handsets recognized and detailed from their IMEI
- Detailed analysis of Mutimedia Capabilities: video size, colors, etc.
- Brand and model analysis
- GPRS, WAP, MMS support
- Multimedia Features
- Java Support
- Having a precise quantification of the handsets able to use a new service
- Identifying incompatible handsets.
- Sending target SMS or mail to offer a promotional offer to upgrade.
MCTEL's DMC's superior analysis features allow Operators to have a precise knowledge of their subscriber's handsets base, invaluable information before the launch of any new service.
This accuracy relies on an up-to-date handset database of more than 3,500 terminals which stores their detailed characteristics. MCTEL's DMC builds graphics and tables detailing the precise capabilities of the subscribers' database.
The information gathered through the MCTEL's DMC can be used to send targeted marketing SMS campaigns.
Examples of information analyzed:
Use
The analysis is done from CDRs including at least both IMEI and MSISDN. The results can be used for:
Downloads
Contact
mcTEL
41, av. Hector Otto
BP 225
MC 98000 MONACO
41, av. Hector Otto
BP 225
MC 98000 MONACO
Tel: +377 92 16 88 88
Fax: +377 92 16 88 65

