Media Center

Orange launches successful USSD services with MCTEL in Switzerland

Orange, the second largest mobile operator in Switzerland, chose MCTEL to deploy its USSD browsing solutions on its network and to propose an attractive suite of services to its mobile customers.

As the number of subscribers increased, Orange was looking for an alternative to IVRs and Call Centers that was both cost-efficient and satisfying for its customers. Orange Switzerland chose MCTEL USSD solutions to create the most convenient self-care solution for its pre and post-paid customers.

MCTEL provided a powerful and reliable USSD platform and developed a complete suite of useful and targeted services for Orange's subscribers. The Monaco-based software specialist aggregated all relevant USSD services into a single menu based service – an easily configured USSD portal – that gives access to different services in an easy and seamless manner. By dialling a simple, easy-to-remember code (ex: *123#), Orange subscribers enter the USSD Customer Care portal and are invited to explore a wide-variety of services, including Credit Balance Check, Last Call Information, Recharge Me and Call Me Back.

"By selecting the MCTEL USSD solutions, we clearly chose the right strategy. Our subscribers are far more involved and interested in our new USSD services. We are very pleased that we found a better self-care alternative to IVRs" says Federico Quevedo, PrePay Product Manager at Orange Switzerland.

The MCTEL USSD browsing solutions have been running on Orange's network for almost one year now. This deployment has allowed Orange to leverage on the USSD bearer and contributed to reducing the OPEX and generating additional revenue from value-added services.