MCTEL SMS Firewall Anti-Spam partners with Amobee Media Systems to launch ad-sponsored SMS

Monaco, London and San Francisco, 6th February 2007 - MCTEL and Amobee Media Systems have announced a partnership to provide mobile operators with a carrier grade solution for ad-sponsored SMS. The two companies have combined their innovative messaging and ad service technologies to allow mobile operators and their customers to reduce the cost of their SMS consumption by opting in to contextual and non-intrusive advertising impressions.

Daniel Mavrakis, President and CEO of MCTEL said: "We are very proud of this partnership as costs are still hampering the development of messaging traffic. Thanks to our joint MCTEL/AMOBEE solution, the operator could quickly deploy a powerful solution to increase SMS traffic and generate new revenue streams, especially amongst the youth market."

"This partnership provides operators with a best in class solution for generating new revenues from a new mobile advertising model," said Ziv Eliraz, VP of Strategic Alliances at Amobee Media Systems. "Our partnership with MCTEL gives them a new advertising channel for brands and provides their users the ability to communicate more for less."

The offering combines MCTEL's SMS Hubbing platform with its direct SS7 access and to Amobee's purpose-built unified mobile ad-serving and campaign management solution for ad-funding multiple mobile services, including SMS, browsing, video, music and games. The two companies will be demonstrating this new offering at the 3GSM Barcelona event:

• MCTEL booth A14 in Hall 2
• Amobee Media Systems in Hall 2, Level 1, The Gallery, Suite 3.1HS12

To arrange for a demonstration during 3GSM please contact sales@mctel.net or info@amobee.com.

-ENDS-

About MCTEL:

MCTEL (www.mctel.net) develops innovative messaging and multimedia solutions for operators, including SMS-Centers, International SMSC Hubs, USSD, SMS Anti-Spam and Firewall solutions and OTA Device Management Platforms. MCTEL also operates its own solutions on the SS7 network to provide hosted services to operators, including OTA Device Management, SMS Relay service using its SMSC Hub, Hosted USSD and SMS/Wap/MMS Value Added applications and services.
MCTEL is a privately-owned company having as investor the Monaco State through SACDE state-owned company, HQ in Monaco.

About Amobee Media Systems:

Amobee Media Systems (www.amobee.com) has built and designed the first and only telco-grade ad-serving solution 100% dedicated to mobile operators, allowing them to ad-fund all non-voice related applications and services: WAP Browsing, Video & Music, SMS, MMS, and Games. This "opt-in" system puts the user in control and at the centre of the mobile consumption experience and is capable of increasing usage of mobile data applications while giving them the ability to consume more for less. Advertising impressions occur with full user consent and are inserted in a relevant, contextual, targeted and non-intrusive manner. Amobee has raised capital from Sequoia Capital (www.sequoiacap.com), Accel Partners (www.accel.com) and Globespan Capital Partners (www.globespancapital.com) HQ in San Francisco.

Media contacts MCTEL:
Audrey Valle
valle.audrey@mctel.net
+377 9216 8850
Philippe Gouillou
gouillou.philippe@mctel.net
+377 9216 8883

Media Contacts Amobee Media Systems:
UK: Jenny Roberts
jenny.roberts@nelsonbostock.com
+44 (0)20 7229 4400

US: Pamela Njissang
pnjissang@stearnsjohnson.com
415-397-7600