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Cell C chooses MCTEL to deploy its Mobile Device Management solution


Monaco, on November 10th 2010

Cell C, the South African mobile operator, has selected MCTEL, the leading device management expert, to deploy its Device management platform on its network. The MCTEL solution will support Cell C's value added services offer to its subscribers by enabling VAS on their devices, increasing their mobile experience.

The South African mobile telecommunication market is one of the most developed and mature market in Africa with a very high demand for mobile value added services. Cell C is among the three largest operators in South Africa and supports a very fast growth. The South African operator therefore needed a solution to easily and efficiently manage the settings of its subscribers' device fleet to rapidly enable their mobile services.

With a complete set of features, MCTEL Device Management Suite provides the essential information and tools to lead an efficient value-added services strategy and to increase the related revenues. When changing of device, subscribers must be able to rapidly access all the services offered by their new phone. MCTEL Device Management remotely detects and configures devices over-the-air. The instantaneous enablement of value added services ensures the best conditions for Cell C's subscribers to use mobiles services and contributes to enhancing user experience.

"MCTEL deployed a Device Management Platform that replaced an existing system, and resolved operational issues. The platform is dimensioned to handle much higher levels of traffic than the legacy platform, and we have achieved great performance improvements. Critically for us, MCTEL offered an end to end solution that included the DMC, ADD, SIM OTA and an embedded SMSC on the same architecture." explains Wellington Sibande, Senior VAS Manager at Cell C. "The MCTEL Platform will also offer new features like the web front end for self service, sms self service, and OMA DM features. Our experience with the MCTEL team was that they are quite experienced and knowledgeable in the Device Management area. They were able to add value beyond the basic platform deployment, based on experience in other operators. MCTEL Device Management platform also manages Cell C's MVNO, Virgin Mobile and a new player. This allows a crucial rationalization of network resources for the operators.

"MCTEL is today a leading supplier of mobile device management solution. Our platform is used by over 40 operators worldwide and we are pleased to count Cell C as one of them, says Daniel Mavrakis, MCTEL President & CEO. MCTEL is the only SIM-agnostic device management vendor which means that our solution adapts to any SIM technology which is unique on the market".

Cell C and MCTEL will both be present at AfricaCom, the number one African meeting of the mobile industry, that takes place in Cape Town, South Africa on November 10th & 11th. Dr. Daniel MAVRAKIS, MCTEL President & CEO, will be present on MCTEL booth, located P42.



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